Van Rolf – Bitterballen & Kroketten

Branding & Film

Bitterballen and kroketten are typical Dutch savoury snacks to go with alcoholic beverages. They’re usually served with a small flag pick on top.

Rolf is a dedicated cook, and when it comes to finding the right ingredients for his product, he is very specific. Unfortunately, all those first class ingredients can’t be seen from the outside. So we took the characteristic flag picks and made a giant mini billboard, advertising the best ingredients of the bitterballen Van Rolf.


Client: Van Rolf
Concept + Direction: Mals
Set Design: Mals
DOP + Edit: Koen Berkhout
Music + Sounddesign: Elephant Ears