Walking the walk

Mizuno

Fall/Winter 2020

06 G AW20 RB K1 SKYNEO W V02 04

For over one hundred years, the Japanese sports brand Mizuno has been passionate about creating sportswear for athletes.

Performance has always been a major element in their designs and 2020 Fall/Winter collection is no exeption. In this photo series we focus on the specific features.

We simulated lightness and motion with airbubbles, rippled the ground under the exerted grip, and elevated footprints to demonstrate extra boost. Super detailed shots of high-performance shoes.

07 G AW20 RB S1 SKYNEO W V02 03
04 G AW20 RB K1 SKYNEO M V02 4×5
82 E AW20 ROCK2 S1 IBUKI M V01 02
76 E AW20 ROCK1 S1 MUJIN M V01
78 E AW20 ROCK1 S1 MUJIN W V0 02
09 G AW20 LP S1 SKY4 M V03 16×9
25 G AW20 LP K1 HORIZON W V02
15 E AW20 LP S1 SKYRISE M V01
26 G AW20 LP S1 HORIZON W V02
36 G AW20 LP S1 RIDER24 W V03 Long
03 G AW20 RB S3 RIDERNEO U V02 02
01 G AW20 RB K1 RIDERNEO U V03 4×5
02 G AW20 RB S1 RIDERNEO U V02 16×9
62 E AW20 UW K1 MIRAGE3 W V02 Long
72 E AW20 KNIGHT K1 LIGHTNING U V02
108 E AW20 PASTEL S1 LIGHT MOM W V02
100 E AW20 PASTEL S1 MOMENTUM W V02 02
52 E AW20 GUNDAM K1 STEALTHNEO U V01 16×9

Photography

Studio Mals + Setreset Films

Concept

Studio Mals + Setreset Films

Art Direction

Studio Mals

Production

Shop Around

Post Production

Studio Mals + Setreset Films

Client

Mizuno Europe

Agency

Dept

Assistant

Annika Braun

Behind the scenes

MG 3237
Mizuno Bts 01
Mizuno Bts 04
MG 3307
Mizuno Bts 05
Wolkentoetjes Factory Bts
MG 4048
Mizuno Bts 02
Mizuno Bts 03
MG 2925

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