Together with their customers, Tele2 launched the campaign; De langste boodschappenlijst van Nederland.
For every favorite food emoji sent, Tele2 donated €1 to the national food bank. Combined, all those emoji’s formed the longest shopping-list of Holland, with a total of €100.000. With that amount, the food bank was able to provide 20.000 families with a tasty Christmas dinner.
We crafted a custom ticket machine and made a set of three animated GIF’s to complete the campaign.